📊 Analytics
Understand your delivery rates & performance
Tanvik's analytics show you how your messages are performing — from delivery rates and read rates to click-throughs and reply rates. Use these numbers to improve your templates and sending strategy.
Key metrics explained
| Metric | What it means | Good benchmark |
|---|---|---|
| Delivery rate | % of sent messages that reached the recipient's phone | >95% |
| Read rate | % of delivered messages that were opened (blue tick) | 50–80% for WhatsApp (much higher than email) |
| Reply rate | % of recipients who replied to your message | 5–20% depending on template quality |
| CTR | % who clicked a button in a template | 10–30% for well-targeted campaigns |
| Failed | Messages that couldn't be delivered | <2% is healthy |
ℹ
WhatsApp has naturally higher read rates than email — typically 3–5x. A 60% read rate on WhatsApp is excellent; the same number in email would be extraordinary.
Broadcast stats
To see stats for a specific broadcast: go to Broadcast, click on the broadcast name. You'll see sent, delivered, read, failed, and CTR broken down in real time.
Stats update live for about 72 hours after sending. After that, read receipts stop coming in and the numbers are final.
Inbox & conversation stats
Under Analytics → Inbox, you can see:
- Response time — how quickly your team replied to incoming messages
- Resolution rate — conversations marked as closed vs opened
- Bot vs human handling — how many conversations the AI handled vs your team
How to improve your numbers
Low delivery rate (<90%)
Check if contacts are opted in. Undelivered messages to non-opted-in numbers are normal. If opted-in contacts also fail, check your wallet balance and channel status.
Low read rate (<30%)
Your message preview isn't compelling enough. Rewrite the first 60 characters of your template — that's what shows in the notification before they open it.
Low CTR on buttons (<5%)
Your CTA isn't clear or relevant. Test a more specific button like "See my plot options" instead of a generic "Click here".
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