Create, schedule and track your social posts
- Your workspace needs the Social feature, which is included in the Pro plan.
- Connect your Instagram business account in Settings › Channels & WhatsApp. New to this? Follow Set up Instagram in Tanvik. If nothing is connected, the page shows Connect Facebook or Instagram with a Go to Channels button.
- You can upload photos and videos straight from your computer. You don't need a web link.
The preview on the right shows the post on a phone while you write. Use its tabs to switch between Instagram, Facebook and Grid. For a carousel, use the arrows in the Instagram preview to swipe through the items.
Stuck on what to say? Click Write with AI above the caption box.
Already wrote a caption? Click Rewrite my caption and the AI rewrites it in the tone you picked. There is a daily limit per workspace. If you hit it, try again tomorrow.
| What | Rule |
|---|---|
| Photos | JPG, PNG or WEBP, up to 8 MB. PNG and WEBP are turned into JPG for you, because Instagram only accepts JPG. Instagram feed photos can be from portrait 4:5 to landscape 1.91:1. Tanvik warns you if a photo is outside that. |
| Videos | MP4 or MOV, up to 50 MB, between 3 seconds and 15 minutes. A single video goes to Instagram as a Reel. MP4 with H.264 video and AAC audio works best. |
| Carousel | 2 to 10 photos and videos in one post. Videos can be up to 60 seconds. Instagram crops every item to the shape of the first one. |
| Story | One photo or video, up to 60 seconds. 9:16 portrait works best. Stories go to Instagram only, stay up for 24 hours and have no caption, so add any text to the picture itself. |
Prefer a link? Click Use a link instead under the media tiles and paste a link that starts with https://. The link must open the file without a login, because Instagram fetches it itself. Click Upload files instead to go back.
Carousel. Add 2 to 10 photos and videos to one post. Drag the tiles to change the order. The first one is the cover.
Story. Switch the toggle at the top from Post to Story. Add one photo or video, then share it now or at a time you pick. Stories don't show on your profile grid.
First comment. Click Add a first comment on Instagram under the caption. Tanvik posts it under your post as soon as it goes live. It is handy for hashtags or a link to message you. If the post goes live but the comment can't be added, the post stays published and the list shows a note.
Keep the hashtags you use often and add them with one tap.
Use the pencil to edit a set and the bin to delete it. Instagram takes up to 30 hashtags in a caption and in a comment. The counter warns you, and a post with more can't be published.
When you choose Schedule, a chip next to the date shows the day and hour when your own Instagram posts got the most engagement, for example Best time · Tue 7 pm. Click it and the post is scheduled for the next such slot, at least 30 minutes from now.
Until you have 8 or more Instagram posts to learn from, the chip says Suggested and shows 7 pm, because evenings usually get the most engagement. Times are in India time.
Click Grid in the preview tabs (shown when Instagram is connected). It lays out your profile newest first: this post, your scheduled posts, then the posts already on your profile. Your published posts show here a day after they go live.
Your posts are listed under the composer in Your posts. Use the filters All, Scheduled, Published, Drafts and Failed. A filter shows once it has posts. If your team uses approval you also see To approve (how approval works). The list updates by itself and tells you when a post is published or fails.
| Status | Meaning | What you can do |
|---|---|---|
| Draft | Saved, not sent | Edit, or delete |
| Waiting for approval | A teammate sent it for an admin to check | See Approve posts before they go out |
| Scheduled | Waiting for its date and time | Move back to drafts, or delete |
| Publishing | Being sent to Instagram now | Wait a moment |
| Published | Live | Open the post, boost it, or delete it from this list |
| Failed | It could not be published. The reason is shown under the post. | Try again (it goes out in about a minute), or delete |
Each Instagram post you published here shows its reach, likes and comments, and how many leads and chats came from it. Editing a draft moves it back into the composer and removes the old draft, so click Save draft, Schedule post or Publish now again when you are done. Deleting a post removes it from Tanvik only. A post that is already live stays on Instagram.
The Calendar tab shows your posts on a month grid, with weeks starting on Monday. Use the arrows to change month and Today to jump back. Filter by All, Facebook or Instagram. Click New post to go to the composer.
Each day shows up to three posts, then +N more. Click a post to open its details. Below the grid, Coming up lists your next scheduled posts and Recently published your latest ones.
Move a post. Drag a scheduled post to another day. It keeps the same time of day. On a phone, tap the post, set a new time under Change the time and click Save time. Only scheduled posts can be moved.
Plan your posts in Google Sheets or Excel, then add them all at once. Click Schedule from a sheet above Your posts.
- Up to 100 posts at a time, and the file must be under 2 MB.
- Media links must start with https:// and open the file itself. Google Drive links don't work. Dropbox share links do.
- A row is checked with the same rules as the composer: the 2,200-character caption limit, the 30-hashtag limit, a photo or video for Instagram, and a time in the future.
- If your team uses approval and you are not an admin, the button says Send N posts for approval.
On a published photo or carousel post, click the rocket button (Boost as a WhatsApp ad). The ad wizard opens with the post's picture and text already filled in. Pick your budget and launch. The ad starts paused, so nothing is spent until you switch it on. The picture stays available for 60 days after the post is published. After that the wizard asks you for the picture again. Stories can't be boosted. Learn more in WhatsApp ads.
The Analytics tab shows how your channels are doing. Choose 7 days, 30 days or 90 days at the top, or click the refresh button.
| Panel | What it shows |
|---|---|
| Messages | All Instagram and Messenger messages in the period, split into inbound and outbound. |
| Posts published | Published posts among your latest, and how many are scheduled. |
| Reply rate | Of the conversations where someone wrote to you, the share your team replied to. |
| Leads from social | Leads that came from Instagram and Facebook chats, and how many came from a post. |
| Posts that brought leads | The posts that brought you leads and chats, counting comments, Story replies and messages from boosted posts. |
| Followers, reach, profile views, accounts engaged, a daily reach trend and your top posts. Numbers refresh every night. Click Sync now to pull them straight away. If it asks you to reconnect Instagram, do that once and allow insights. | |
| Messages by channel | Messenger, Instagram DM and Instagram comments for the period. |
Monthly report. Click Monthly report, pick a month (the current month shows as "so far") and click Make PDF. In the window that opens, choose Save as PDF. The one-page report shows what you posted, likes and followers, your best posts, the leads and chats social brought you, and what is scheduled next. Numbers that Instagram doesn't send for your account are left out instead of showing 0.
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