Ad audiences and telling Meta who bought
- Your Meta ad account must be connected. Audiences live in your own ad account.
- Telling Meta who bought only counts chats that started from a WhatsApp ad, and only workspace admins can switch it on or off.
- Audiences are used when you create an ad. Ads are part of the Pro plan.
On the Ads page, open the Audiences tool. Under Make an audience from, pick who to include. Each choice shows about how many people it holds, and is greyed out when nobody fits yet.
| Choice | Who is in it |
|---|---|
| People who messaged you from an ad | Everyone who started a WhatsApp chat from one of your ads. Show them a new offer, or leave them out of ads for new people. |
| Everyone who messaged you on WhatsApp | People who already know you. |
| Your customers | Leads you marked as Won. Leave them out, or find more people like them. |
| All your leads | Everyone in your leads list with a phone number. |
Tanvik sends the people to Meta and the audience appears under Your audiences with how many people were sent. Audiences update once a day. Click Sync on an audience to update it now, or the trash button to delete it (it is removed from Meta too, and ads that use it stop using it).
Once an audience has at least 100 people sent, a Find similar people button appears on it. Choose a Country and How close the match should be, from Closest 1% (best match) up to 10% (most people), then click Make it. Meta takes a few hours to fill the new audience. It then shows under the audience it came from and can be used in ads like any other.
When you create a WhatsApp ad, a website, sales or awareness ad, or a lead form ad, the audience step has:
- Who sees it: leave it on Everyone of this age in this country, or pick one of your audiences.
- Leave out people who already bought: shown once you have a Your customers audience, and ticked by default. Your ad then skips people who are already customers.
If you have no audiences yet, the field says to make them in Ads → Audiences.
In the Tell Meta who bought section, switch the toggle On. From then on, when a lead that came from a WhatsApp ad becomes Qualified or Won, Tanvik tells Meta which ad they came from, with the deal value. Meta then shows your ads to more people like your buyers, and Ads Manager shows sales, not just chats.
- Only chats that started from a WhatsApp ad are sent, each result once. Nothing is sent about other chats or leads.
- Click Check connection to see if each of your WhatsApp numbers is ready. It lists any number that is not, with the reason.
- The section shows how many results were sent in the last 30 days, how many are waiting, and how many could not be sent, with the reason.
- Mark leads as Won and add their Deal value so Meta learns what a buyer is worth.
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