Tanvik creates ads straight in your own Meta ad account. This article covers two things: connecting your ad account (needed for every ad you create, pause or start in Tanvik) and building a website, sales or awareness ad. Results, pausing and deleting are on the Ads page, explained in See what your ads bring in.
Before you begin
A Facebook login that can manage your ad account and your Facebook Page.
Plans. Ads are part of the Pro plan.
For sales ads you also need a Meta Pixel installed on your website.
Without a connection, the Ads page still shows chats from ads you run in Meta. Connecting lets you see spend, create ads, and pause or start them. Where it says Connect your Meta ad account on the Ads page, or when you pick a goal in Create ad:
01
Open Ads and click Connect
In the sidebar, go to Grow → Ads. In the account strip, click Connect (or Reconnect if the strip says your Meta connection has expired).
02
Log in with Facebook
Click Continue with Facebook and allow Tanvik to manage and read your ads and read your Page. If you close the Facebook window, you'll see Facebook login cancelled. Just try again.
03
Pick your ad account and Page
In Select Ad Account & Page, choose one Ad Account and one Facebook Page, then click Save Selection. The strip then shows Meta ad account with your account name, the Page and a Connected tag. Use Switch any time to change them.
After connecting, Tanvik brings in every campaign from the ad account, including ones made in Meta, and keeps spend and status up to date every few hours.
Check you are ready to run ads
Under the account strip, the readiness card checks your Facebook login, permissions, payment method and spending limit. If something is off, it names the first problem and what to do. Click Details for the full list and Check again after fixing. Billing and spending limits are changed in Meta, not in Tanvik: use Open Meta Ads Manager in the Ad tools.
Create a website, sales or awareness ad
On the Ads page, click Create ad and choose a goal. A page opens with the connected ad account, Page and Instagram account shown at the top. It has three screens. Use Next and Back to move between them.
Goal in Create ad
Best for
Needs
Call to action options
Just see your ad (awareness)
Getting your brand in front of as many people as possible
Enter a Campaign name, the Primary text (main ad copy), a Headline, a Call to action and an optional Description. Upload a Creative image. For website and sales ads, add the Destination URL. For sales ads, also choose your Meta Pixel and the event to Optimize for: Purchase, Lead, Complete registration or Add to cart. Clicking Next uploads your image.
02
Placements and audience
Leave Placements on Automatic (recommended), or choose Manual and tick Facebook and/or Instagram. Set the Age range (13 to 65, default 18 to 65), Gender (All, Men or Women) and Country as a two-letter code, for example IN. Under Who sees it you can pick one of your own audiences, and tick Leave out people who already bought. See Ad audiences.
03
Budget and schedule
Choose a Budget type: Daily budget or Lifetime budget. Enter the Amount (₹) and a Start date. A lifetime budget also needs an End date. Meta usually needs at least about ₹250 a day (or the equivalent total) per campaign. Click Create campaign.
New ads are created paused. Nothing is spent until you click Start on the ad in Your ads on the Ads page. Review it first.
Tips
Link Instagram to your Page for Instagram placements
Without an Instagram account linked to the Page, the Instagram placement option is greyed out.
Don't choose a sales ad without a working Pixel
Meta needs the Pixel on your website to measure purchases, leads or sign-ups.
Common problems
"No ad accounts found". The Facebook profile you logged in with has no access to an ad account. Ask the ad account owner to add you in Meta Business settings, then connect again.
"No pixels found on this ad account". Create a Pixel in Meta Events Manager and install it on your website, then start the sales ad again.
"Upload a creative image", "Destination URL is required", "Select a Meta Pixel" or "Campaign name is required". A required field on the first screen is empty. Fill it in and click Next again.
"Campaign creation failed" or "Image upload failed". Meta turned the request down. The message usually says why, for example a budget that is too low, or a problem with your ad account or payment method in Meta. Fix it and try again.
Spend and results show 0. New ads start paused, and Meta takes time to report numbers. Start the ad, wait a while, then click Sync on the Ads page.